Today we’re going to continue with last weeks photography theme. This week we’re going to cover ‘stripping’ and ‘positioning’. Before you draw the wrong conclusion, what I’m talking about here is prepping the house for photos. And right about now I lose all of the people who have spent a ton of money on interior designers, or perhaps who have a natural touch with the decor. STAY WITH ME…”stripping” and “positioning” is important to everyone looking to get the most from their photos.
You see, regardless of how lovely your home is, you can’t escape the simple fact that how we ‘live’ in a home, and how we ‘sell’ a home are two very different things. An interior designer goes for balance, proportion, flow, mood, and a whole host of other techniques to make a space appealing to live in. They accomplish this by “ADDING” to the home. Now as effective as this is for living in the home, it simply doesn’t take into account the fact that things ‘added’ for asthetics, must then ‘take away’ from space. And when you take a generously sized 3 dimensional space, compress it down to a 2×2 square, and then compress it further into 2 dimensions to get a photo, suddenly all of the ‘atmosphere’ that is so compelling in the real world is now overwhelming in the photo. We’ve all heard the phrase ‘the camera adds 10 Lbs, right?” We’ll it adds 10 lbs to your ‘stuff’ too. That’s where ‘stripping’ comes into play.
You’re staging to “sell”, right? Well then logic would follow that the sale is going to require you to ‘move’ at some point, yes? Since you’re “moving”, take the opportunity to “strip” each room down to the bare essentials. We’re not trying to ‘wow’ anyone with our sense of style. Remember, they’re not there to look at your stuff. They’re looking for a place to put their ‘own’ stuff. You just need to leave enough in the home to create the ‘impression’ of a complete room. Their brain will fill in the rest. In FACT…what you don’t remove from the home, they will imagine in the home anyway. The less of your stuff is there, the more of their own stuff they can mentally superimpose, and the more they will like your home. You MUST leave some things to the imagination. So take the initiative and start packing up. You might even find a huge payoff in terms of the peace of mind that comes with being very prepared for your move. No need to stress about packing when you have just a few short weeks to move. Do it early and leave yourself some breathing room. Enough said about stripping?
Great…Now to “Positioning”….
What we’re talking about is positioning ‘furniture’ with respect to placement of the ‘camera’. In each room there is usually only 1 really good place to put the camera where you can see the entire room through the lense. Take a master suite for example. Usually the best place to take the picture is a few feet out the door into the hallway. This will let you ‘pull back’ far enough to see the majority of the room. The problem with this is you likely didn’t consider camera placement when you were setting up your bedroom. (ahem) Did you? But now that you’re selling, it’s extremely important. We’ve all seen the listing photos that consist of 2 walls and the foot of a bed, right? Well those types of lazy photos don’t help sell homes. If you’re going to shoot the master suite you need to set up with the camera in mind. That may mean that you need to move the furniture around to accomplish this. Also keep in mind that dressers, etc. that are placed too near the door can end up taking huge chunks out of the foreground of the photo if you’re not careful. Remember the last email and take some test shots to be sure.
But listen, this is what we do. Don’t worry yourself over it. We can help. If you want to have one of our marketing reps come over to help you strip and position let us know. It’s all part of the service. In fact, all you need to do is reply to this email and let us know what you need we’ll be happy to help.